You've probably heard already that videos are important for websites.
There are several reasons for it:
- Search engines look kindly on the presence of videos on your website. They add to your overal "score" that search engines keep relating to the quality of your website. They have to be relevant, of course.
- Search engines perform an audio-to-text examination of your videos to determine the actual content, looking for keywords to add to what it finds in text areas of your website.
- Visitors to your website can be engaged or entertained by videos, and some people prefer to watch a video than read text.