As far as search engines are concerned, the 'title' tag is probably the most important piece of text on a given web page. If the words in a web page's title match the search words entered by someone, the chances of the page appearing at the top of search results is much higher. Probably no other factor in SEO (Search Engine Optimization) is this significant. That is why this tip is printed on the Ace of Hearts.

Checking the title of a page is easy. It's in the top colored bar of a browser window, usually followed by the name of the browser. For example: "Chinese sweet-n-sour chicken recipe - Firefox" or "Where to find Acme Printing Services - Microsoft Internet Explorer". The browser name is not part of the title.

In the source code of the page you can see exactly what the page's title is by looking for the <title> and </title> pieces of text. What is between those two is the title. 

Of note:

  • A page's title displays in the tab of the page in the browser, and in the top left hand corner of the browser window itself for the page that is currently beign viewed.
  • Every page on a website can and should- have a different title. Each page, therefore, has a different chance of matching search words. It' is like having multiple lottery tickets — best that each has a different number — to maximize the chances that at least one page will score a match to search words.
  • A page title should explain, in less than about 90 characters, the contents of the page. The title "10 ways to buy a used motorbike" (assuming the page contents is about that) is an effective page title, whereas "welcome to my website" is an ineffective one.
  • Examining and fixing all the page titles on your website is probably the single easiest and best thing you can do for your search traffic on the Internet.